The departure of WTMJ Morning Anchor, Symone Woolridge, after two years, invites discussions on personal branding, employee retention, and the…
The FX Network introduced a bizarre yet ingenious marketing campaign, harnessing the power of audience engagement and fan loyalty. Straying…
PepsiCo has embarked on a unique marketing strategy aiming to establish a symbiotic relationship between pizza consumption and their product.…
The career of American actor, comedian, songwriter, and storyteller, Kevin Smith, illustrates several valuable marketing lessons. These include the importance…
Legendary filmmaker Francis Ford Coppola is caught in a $15 million legal battle with entertainment industry publication Variety over misconduct…
The text discusses an innovative marketing strategy that blends real-time marketing, brand advocacy and support for socio-political causes, using everyday…
The text details the lessons that can be learned from Harvey Weinstein's fallen reputation for effective crisis communication and reputation…
Max, Discovery+, and Charter are forming a strategic alliance to redefine the television bundle experience. The partnership aims to dominate…
The text discusses the increasing use of virtual marketing, highlighting the success of the Video Music Awards (VMAs) which was…
A public family feud over a succession battle within the powerful Murdoch media empire offers important lessons in reputation management,…