A Guide to Engaging Your Audience with LinkedIn Video
Let’s dive into the captivating world of LinkedIn Video, a dynamic medium that lets you reach the right kind of audience and drive meaningful engagement. This guide will help you use this tool effectively, making your brand more encompassing and engaging.
The growth of video in digital marketing is undeniable, and LinkedIn, as a professional networking platform, is no exception. Video content on LinkedIn has the potential to be 5x more likely to start a conversation among LinkedIn users, making it a potent tool in your marketing arsenal.
First, let’s clarify why you should care about LinkedIn Video. It’s simple – LinkedIn is a platform full of professionals seeking valuable content. With more than 690 million users, it’s a platform that can reach a broad audience, particularly B2B (Business to Business) professionals. More to the point, since LinkedIn introduced Native Video, users are spending almost 3x more time watching video ads on the platform compared to static content.
Now, how do you master Video? Here are four key steps:
1. Produce High-Quality Content: Just as with any other platform, the quality of content is paramount. Canva and Adobe Spark are excellent tools that can help you create professional and compelling videos.
2. Optimize for Silent Viewing: According to LinkedIn, 80% of videos are watched on mute. Therefore, don’t forget to include subtitles or closed captions to ensure your message gets across clearly.
3. Be Concise and Keep it Short: LinkedIn users are busy professionals. Follow the rule of thumb – your video content should aim to engage users within the first few seconds, and ideally, it should not exceed one minute.
4. Use Call to Actions (CTAs): Your video should always end with a clear call to action. Whether it’s visiting a website, signing up for an event, or just liking and sharing the video – make sure your audience knows what you want them to do next.
The final golden nugget
is to measure performance. LinkedIn provides valuable analytics, including video views, unique viewers, viewer demographics, and engagements. Make sure to regularly evaluate your video strategy based on these insights, and optimize future content accordingly.
Remember, mastering LinkedIn video is an iterative process of learning, optimizing, and growing. Stay informed about new features and trends, continue to experiment, and, crucially, always keep your audience’s needs at the forefront.
In today’s fast-paced digital world, it’s never been more important to engage with your audience in a meaningful, memorable way. So get out there, and start creating some amazing LinkedIn video content!