Intrepid Travel is combining traditional and digital marketing strategies for an extensive advertising campaign during Climate Week NYC. The adventure…
Deb Huxley
Life Cereal has revived Mikey, a beloved character from their 1970s campaign, in a bid to boost brand affinity through…
Greenpeace recently used a clever marketing strategy to question Unilever's environmental impact, specifically the use of palm oil in their…
The text discusses the power of aerial media in storytelling and its potential in marketing through a case study wherein…
The text outlines how news networks' strategies during the impending Hurricane Francine can serve as valuable instruction for marketers. It…
Poppi, a prebiotic soda brand, successfully used the concept of a pop-up event in New York to launch a new…
An ex-Googler recently criticized Google for resisting progress and sluggishness in its ad server team. The allegation is significant given…
Lego, the famous Danish toy brand, has embarked on a worldwide journey, aiming to revolutionize brand marketing for children's products.…
The fractional approach is a modern concept innovating the marketing industry. It allows both marketing agencies and clients to hire…
The text outlines the intricate connection between the political stage and marketing strategies, using the example of the Harris/Trump debate…