Ellen Crooke, the Senior Vice President of News at Tegna, has announced her retirement after a remarkable career that significantly…
Deb Huxley
The article discusses the implications of personnel changes in high-profile roles on brand identity and offers strategies for managing such…
Politics, particularly political debates like the Harris/Biden or Harris/Trump duels which drew millions of viewers, offer valuable insights for marketing…
Ahold Delhaize, in response to increased competition in retail, has successfully revamped its marketing strategy to incorporate Social Media and…
Intrepid Travel is combining traditional and digital marketing strategies for an extensive advertising campaign during Climate Week NYC. The adventure…
Life Cereal has revived Mikey, a beloved character from their 1970s campaign, in a bid to boost brand affinity through…
Greenpeace recently used a clever marketing strategy to question Unilever's environmental impact, specifically the use of palm oil in their…
The text discusses the power of aerial media in storytelling and its potential in marketing through a case study wherein…
The text outlines how news networks' strategies during the impending Hurricane Francine can serve as valuable instruction for marketers. It…
Poppi, a prebiotic soda brand, successfully used the concept of a pop-up event in New York to launch a new…