In the bustling arena of modern advertising, some brands are inventing new ways to gain attention, while others resurrect old favourites with a fresh twist. A prime illustration of this renewed approach lies in Brisk Iced Tea’s dynamic new advertising campaign featuring their classic 90s claymation advertisements. This time around, however, they’ve chosen a fresh new face to front the campaign – none other than the musical sensation, Doja Cat.
The revitalised campaign emphatically marries nostalgia with modern celebrity clout to re-ignite an interest in the iconic beverage brand. The 90s revival has been a wildly successful trend in recent years, with millennials in particular recognising and connecting with brands that harness elements of their childhood. In this sense, Brisk’s decision to revive its claymation ad series isn’t so much a step back in time as it is a marketing coup in the contemporary advertising landscape.
The newly crafted television commercials adhere to the original claymation format so endeared to many consumers, thus retaining the essence of the original campaign, despite boasting a new star. Doja Cat’s charismatic uniqueness is transposed into clay and utilised to bring that added spark to the campaign, making it highly relatable and engaging for a wider audience.
Beside the commendable update to the visuals, it’s worth noting Brisk has also made a significant decision in choosing Doja Cat as the first female star for the campaign. This pioneering move represents a well-needed swing towards gender inclusivity in the advertising world. Doja Cat’s renown as an influential, vibrant artist, and her wide fandom, ensure a sizeable demographic will now be even more inclined to engage with and consider Brisk as a preferred beverage option.
In terms of outcome, Brisk’s choice of intertwining nostalgia with modern star power could well become the blueprint for other brands contemplating a similar retro-advertising revival. The integration of the global phenomenon Doja Cat helps ensure the campaign will resonate loudly in a highly competitive market. Plus, the progressive choice to foreground a female star enhances the inclusivity quota of the brand.
Brisk in their revived campaign is reminding us all that in the fast-paced and innovative world of advertising, there’s certainly still a place for nostalgic charm. The 90s Claymation revival with Doja Cat at the helm is not just a relaunch of an old classic; it’s a glimpse into a new era where nostalgia, reinvention and diversity inclusivity mingle to create a more relatable and resonating advertising narrative.
We can only wait to see how Brisk’s innovative marketing move influences other brands’ strategies in the marketplace. One thing’s certain: their bold mix of the old with the new – nostalgia with breakout star power and gender inclusiveness – sets an enlivening precedent for the future of advertising.