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Budweiser’s Emotional Journey: Super Bowl 59 Masterpiece

Advertising has consistently evolved to incorporate different elements that create a strong emotional connection with the audience. One such element that has been a hit for years is the use of animals. And when it comes to mastery in this area, the American brewing company, Budweiser, has consistently topped the charts.

In their advertising campaigns, everyone’s favorite Clydesdales have been a recurring theme, building a symbolic connection with the brand. However, for Super Bowl 59, Budweiser took this even further, introducing a narrative featuring a cute Clydesdale foal.

In this epic advertisement, Budweiser takes viewers on an emotional roller-coaster, depicting the adorably cute Clydesdale foal’s incredible journey. This marketing move commands absolute attention from the start – and it sure does deliver!

So, what sets this advert apart from others that have graced our screens in recent times?

Firstly, the creative approach is evident. Budweiser manages to tap into the emotions of the viewers by rooting the storyline in the journey of an animal – in this case, a charming Clydesdale foal. This approach is not only nostalgic but also effective in establishing sentimental relevance with the audience.

Secondly, they constructively incorporate their product without making its appearance seem forced or overshadowing the storyline. The brand subtly mixes the inspiring journey of the Clydesdale foal with scenes where their beer is shared among friends and family, subtly associating their product with the feel-good vibes of the advertisement.

Thirdly, the cinematic and documentary-style approach to the production significantly enhances the narrative. The audience is treated to breath-taking scenes that glorify the American heartland, subtly aligning the brand with strong nationalistic and patriotic sentiments.

In conclusion, Budweiser’s Super Bowl 59 ad is a masterpiece due to its effective storytelling and profound emotional appeal. Capitalizing off a cute Clydesdale foal’s journey, the brewer has successfully created a memorable narrative that is likely to resonate deeply with their target audience.

As marketers, we should take deliberate notes from Budweiser’s marketing playbook, incorporating profound storytelling while subtly introducing our products in our campaigns. The lasting impression such an approach leaves can be significantly influential in creating brand loyalty.