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Fetch Rewards Makes a $1.2 Million Play this Super Bowl Season

This year, a well-adorned player is stepping off the conventional advertising ground and onto a rather unconventional one. Fetch Rewards, an increasingly popular rewards app, is dialling things up this Super Bowl season with a remarkable $1.2 Million giveaway.

Forgoing the typical path pursued by corporate giants who descending upon the biggest sporting event of the year by spending millions on commercials, Fetch Rewards is taking a new route. Opting to divert their ad spend into the pockets of their users, a move that not only promises to offer a more tangible return on investment, but also aims to foster a deeper connection with its growing user base.

Ad spending for Super Bowl has always been astronomical. Last year alone, a 30-second commercial during the game amounted to approximately $5.5 million. But these huge sums have not always guaranteed long-term engagement or guaranteed returns. Fetch Rewards, however, by channeling resources directly to its users, is playing a different end game.

To provide some background, Fetch Rewards is an app that offers points for scanning and uploading receipts from grocery shopping, which can then be exchanged for gift cards from a multitude of retailers. The more receipts a user uploads, the more points they earn, and thus the greater their potential rewards. Typically, users earn points for purchases. However, during the Super Bowl, Fetch is giving users the opportunity to win big through their $1.2 million windfall.

Rather than spending millions on a TV spot, Fetch Rewards is deploying its marketing budget to foster brand loyalty and encourage app usage amongst existing and new users. This is an extraordinary twist in the practice of relationship marketing, one geared towards long-term customer engagement rather than just immediate brand recognition. This bold move is a testament to the power of user-centric strategies in an increasingly digital world.

Clearly, Fetch Rewards’ gambit is a definite shake-up in traditional marketing. This should serve as a lesson to other brands, big or small, to consider unconventional and user-focused strategies. As the eyes of the world focus on the Super Bowl, Fetch Rewards is demonstrating to marketers around the globe how to score big and make the most out of marketing budgets, not just through brand exposure, but by directly engaging and rewarding customers.

At the end of the day, it’s all about finding a balance between achieving wide brand awareness and fostering a sense of brand loyalty among customers. Fetch Rewards’ approach this Super Bowl season exemplifies just that. It’s a bold move, a risk even, but marketing, after all, is about daring to be different and breaking new grounds.