Pinterest group boards can be a powerful tool for growing your reach, building a community, and boosting traffic to your content. These boards, where multiple users can collaborate and contribute pins, are especially valuable for bloggers, businesses, and creatives looking to expand their audience. Here’s how to find and join group boards relevant to your niche on Pinterest:
1. Define Your Niche Clearly
Before searching for group boards, clarify your niche. Pinterest is vast, and joining a general board won’t have as much impact as joining one tailored to your specific content. For example, if you specialize in “sustainable fashion,” aim for group boards focused on eco-friendly fashion, ethical clothing, or slow fashion.
2. Search for Group Boards Directly on Pinterest
You can manually search for group boards by typing your niche keyword(s) into Pinterest’s search bar, such as “workwear fashion group boards” or “eco-friendly fashion boards.” When browsing the results, check the boards to see if they are group boards (indicated by a circle with multiple profile images on the board’s icon). Explore relevant pins, contributors, and guidelines to ensure it’s a good fit.
3. Use Pinterest Tools Like PinGroupie
PinGroupie is a helpful tool designed to find group boards across various categories and niches. Simply input keywords related to your niche (like “workwear,” “DIY home décor,” or “travel”) and the tool will generate a list of group boards, along with data like the number of contributors and the engagement rate. This makes it easier to identify boards that are active and relevant.
4. Check Influencers in Your Niche
Identify influencers or bloggers in your niche and see if they are part of any group boards. Often, influencers join high-performing group boards, which can help you find the right community. To find out, visit their profiles and check their boards for the group board indicator. You can either directly reach out to them for an invite or request to join from the board’s description.
5. Join Facebook Groups for Pinterest Board Collaborations
Many niche-specific Facebook groups exist for Pinterest users looking to collaborate and grow their boards. Joining these groups can help you discover boards looking for contributors, as well as network with other Pinterest users in your industry. Search for terms like “Pinterest group boards” or “Pinterest collaborations” on Facebook, and make sure to join active groups.
6. Check Board Descriptions for Invitation Instructions
When you find a potential group board, always check the description. Many group boards include instructions on how to join, such as sending a direct message to the board owner or leaving a comment on a specific pin. Be polite and explain why you’d be a valuable contributor to the board, often providing examples of your content.
7. Engage Before Requesting to Join
If you’ve found a group board that you want to join but there’s no clear way to request an invitation, start by engaging with the board and its members. Like and comment on pins, repin relevant content, and follow the board owner. Building a relationship can sometimes lead to an invitation to join.
8. Create Your Own Group Board
If you can’t find the right board, consider creating your own group board. Define its focus, invite like-minded pinners, and build a collaborative environment. Promote your group board in Pinterest-related Facebook groups, on your blog, or in newsletters. This way, you’ll have full control over the content while fostering a community that aligns with your niche.
Conclusion
Joining the right Pinterest group boards can expand your audience, increase engagement, and drive more traffic to your content. By clearly defining your niche, using helpful tools like PinGroupie, and engaging with the right communities, you can find the perfect boards to join. Remember, the key to success is contributing valuable, high-quality pins that resonate with the audience of the board.