Ellen Crooke, Tegna’s Senior Vice President (SVP) of News, has recently announced her retirement. Throughout her tenure, Crooke made significant contributions to the field of communications and marketing, particularly in navigating Tegna through a digital transformation amid intense competition. She fostered a balance between traditional news reporting and modern digital marketing and championed the importance of data-driven marketing, diversity in programming, and innovation. Her departure marks a critical time for reflection and evolution within the company and industry. Crooke’s work has left an undeniable legacy, and her insights will serve as a guidepost for future marketing leaders.

The CEO of a major media company is stepping down as the company prepares to release an extensive report examining its workplace culture, prompted by concerns from employees and stakeholders. This decision may impact crucial decisions and strategy planning, but it also offers a chance to reassess the organization’s direction. The transition could stir anxiety among staff and stakeholders, highlighting the need for clear communication and robust stakeholder engagement strategies. As the company navigates its public image during this critical period, it has the chance to demonstrate commitment to transparency, better working conditions, and a readiness to address identified problems. The CEO’s departure will test the company’s resilience and its ability to turn this situation into an opportunity to evolve.

Electric vehicle (EV) owners might hold the key to accelerating the adoption of EVs globally. They can help debunk myths around EV ownership, attest to the benefits of home charging, lower maintenance costs, and even defend against common battery life or range anxiety misconceptions. EV owners, through sharing their experiences at “ride-and-drive” events and on social media platforms, can persuade potential buyers about the advantages of EVs. They could also use their collective voices to call for improved EV infrastructure, helping to address one of the main barriers to wider adoption. Additionally, current owners can contribute to EV development by providing automakers with user insights to improve future models.

A senior executive from The Trade Desk Inc. has testified that Google may have negatively impacted the growth of header bidding, an advertising process, during a recently held trial. This suggests Google’s potential dominance and influence over the digital advertising industry. This revelation has led to debates about the lack of fair competition in the digital ecosystem and suggests the need for regulatory measures. The trial has highlighted important power dynamics in the digital advertising industry, with considerable implications on how competition and fairness are perceived in programmatic advertising. These developments raise significant questions about the power structures in digital advertising, implying the need to consistently monitor such occurrences as they can influence the future of the industry.

Lay’s chips has followed the track of soccer superstars David Beckham and Thierry Henry in its marketing game for the FIFA World Cup, a strategic move that enhances brand visibility on a global scale. This strategy leverages the popularity of international soccer and these renowned players, engaging with consumers in a deeper, emotional level. Lay’s aims to boost its market appeal and extend its brand reach through this association with popular football athletes, creating a symbiotic relationship that strengthens brand image, cross-market appeal and connection with football fans. Drawing on the excitement of the World Cup, Lay’s ensures a strong presence during live sports events to further amplify the effectiveness of its marketing strategy.

The recent Video Music Awards (VMAs) saw a significant increase in audience numbers, marking a strong public interest in pop culture and reflecting the evolving landscape of marketing strategies. This rise in viewership highlights the effectiveness of fanbase marketing, particularly with the participation of super-star artist Taylor Swift. Swift’s global fanbase helped draw an international audience, improving event engagement and viewership. The surge also acknowledges the significant role of digital marketing and the power of social media in reaching larger, global audiences. The successful VMAs serve as a prime example of the potential of fanbase marketing, digital exploitation, and experiential marketing in achieving a successful marketing campaign.

Jon Schoenheider, a prominent figure in broadcasting, bid farewell to WEEK after a five-year tenure marked by innovative strategies and leadership. His focus on interactive and viewer-centric programming, backed by robust marketing strategies, significantly changed viewer engagement approaches and digital transformation in the broadcasting industry. Schoenheider’s influence on WEEK and his adaptive marketing methodology have served as inspiration to many and open up new possibilities for the broadcasting industry. His story represents a valuable case study showcasing how marketing strategies can dramatically affect both the reach and perception of a media house.