Your practice on social every week, without writing a word
- No time between BAS runs, no idea what's safe to say, no budget for an agency.
- Here's how one 30-minute session covers your whole month.
Social Image Studio learns your practice once, then plans, writes and designs a month of posts around the tax year. You approve them over coffee, and they publish.
Demo post for a sample business
You’re not the only one asking
These are real Google searches from accountants across Australia. This page answers every one of them.
Sound familiar?
We know we should post, but who has time between BAS and tax season?
I don't know what to say that isn't boring or a compliance risk.
We tried an agency. It cost a fortune and sounded nothing like us.
The junior posted twice and then it stopped.
Our clients know us. New people can't find us.
Meanwhile the practice down the road posts every week. When a local business owner finally goes looking for an accountant, they don't pick the best one. They pick the one they've already seen. Hiring that visibility out costs A$1,500–A$5,000 a month. Doing it yourself costs your evenings.
Most practices don't struggle on social media because they have nothing to say. You answer useful questions all day. The problem is that turning those answers into posts every week is a job nobody in the office has time for.
More enquiries, less effort, starting this week
Enquiries from people who already trust you
Every post answers a question your clients ask, so new people meet your practice before they ever call.
Posts that sound like your practice
Written from your brain: your services, your clients, your words. Not a template every other firm is using.
Your month, planned today
Fill in your brain once and your 30-day plan is ready the same day, built around the tax year.
About 30 minutes a month
Tick posts on your phone over coffee. Nothing goes out until you approve it.
How Social Image Studio works for accountants
Set up your brain once
Tell Social Image Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how accountants work
Planned around the tax year
Your plan already knows the dates your clients forget: BAS lodgements, EOFY on 30 June, tax time, super guarantee due dates and the 31 October lodgement deadline.
Stays general, never personal advice
Posts educate in general terms and send people to book a chat, so you're not giving advice to strangers online.
A never-claim list you control
Set the words it must never use, like "guaranteed refund" or "biggest refund", and it keeps them out of every post.
One person approves
Your practice manager or principal ticks each post before it goes out. Nothing publishes on its own.
Six posts from a demo month
Real post ideas from a plan made for Harbourline Accounting, our sample business.
3 receipts you're probably throwing away
What actually happens when you lodge late
BAS is due on the 28th. Here's your 2-minute checklist
Sole trader or company? The question to ask first
Meet the person who reconciles your books
EOFY: the 5 things to do before 30 June
Which social media is best for accountants?
For most small practices, Facebook reaches local business owners and individuals, and LinkedIn reaches directors and business clients. Instagram suits practices that want a younger client base. Start with the one or two where your best clients already spend time, and post there every week. Social Image Studio can publish to Facebook, Instagram and LinkedIn from the same plan.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Social Image Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Social Image Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 a month for 300 images
Questions accountants ask about social media
Which social media is best for accountants?
For most small practices, Facebook reaches local business owners and individuals, and LinkedIn reaches directors and business clients. Instagram suits practices that want a younger client base. Start with the one or two where your best clients already spend time, and post there every week. Social Image Studio can publish to Facebook, Instagram and LinkedIn from the same plan.
What should accountants post on social media?
Answers to the questions clients ask you every week, reminders before key tax dates, simple checklists, and posts that show the people in your practice. Keep it general and useful. Social Image Studio builds each month from that mix.
Are there free social media post templates for accountants?
Yes, plenty, but every other practice can use the same ones, so they rarely sound like you. Social Image Studio makes posts from your own brain instead, and your first 3 images are free.
Is social media worth it for a small accounting practice?
For most small practices, yes. People choose an accountant they trust, and steady, useful posts build that trust before the first call. You don't need to go viral. You need to be seen by the right people week after week.
Can accountants advertise on social media?
Yes. Registered tax and BAS agents can promote their services, but the Tax Practitioners Board expects advertising to be accurate and not misleading. Keep posts general and educational, avoid promising outcomes, and follow your professional body's code. This is general information, not legal advice.
How do accounting firms get clients from social media?
Mostly through trust built over time. People who see a practice explain things clearly every week think of it first when they need help. Posts that answer common questions, show the team and mark key tax dates bring in enquiries more reliably than ads alone.
How often should an accountant post on social media?
Three to four posts a week on one or two platforms is enough for most small accountants. Posting steadily every week matters more than posting a lot in a burst. Social Image Studio's 30-day plan spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Social Image Studio starts at A$97, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Social Image Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Social Image Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Picture 31 October.
Lodgement season is flat out, and your page is still posting the reminders, checklists and team posts you approved weeks ago. When a business owner nearby needs an accountant, yours is the name they've seen all month.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Social Image Studio and offers done-for-you content services for small businesses.