Turn this week's jobs into next week's enquiries
- On the tools from 6am, photos stuck in your phone, nobody tagging you in the group.
- Here's how your job photos become a month of posts while you work.
You're on the tools all day. Social Image Studio turns your job photos into a month of posts, carousels and short videos, plans when they go out, and publishes them once you tick them off.
Demo post for a sample business
You’re not the only one asking
These are real Google searches from tradies across Australia. This page answers every one of them.
Sound familiar?
I'm on the tools from 6am. When am I meant to post?
I take heaps of photos and they just sit in my phone.
Facebook groups are full of people asking for a sparky, and nobody tags me.
The last marketing bloke charged us monthly and we got nothing.
I don't want to look like I'm showing off.
Every week, someone in a local Facebook group asks for a sparky, a plumber or a builder. The names that get tagged are the ones people have seen posting. If that isn't you, the job goes to someone else, however good your work is. A marketing agency charges A$1,500–A$5,000 a month to fix that.
Most tradies already have the best content there is: real jobs, real before-and-afters, real problems fixed. What's missing is someone to turn those photos into posts every week. That's the job Social Image Studio does.
More enquiries, less effort, starting this week
The name locals tag
Real jobs, posted every week, make you the tradie people recommend when a neighbour asks.
Proof in every post
Posts are built from your own before-and-after photos. Your real work, not stock photos.
Posted while you're on the tools
Upload photos from the ute. Your month is planned around your busy seasons.
Five minutes from your phone
Tick the posts you like. Nothing goes out until you say so.
How Social Image Studio works for tradies
Set up your brain once
Tell Social Image Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how tradies work
Planned around your seasons
Your plan knows when people think about your trade: air-con before summer, storm damage after the wet, smoke alarm checks, and the pre-Christmas rush to get jobs finished.
Made from your photos
Upload job photos from your phone and Social Image Studio writes the post around them. No stock images of someone else's work.
Licence details where they belong
Add your licence number once, and it goes on posts where your state requires it, such as QBCC licences in Queensland.
Approve from the ute
Check and tick your posts on your phone in a few minutes. Nothing goes out until you say so.
Six posts from a demo month
Real post ideas from a plan made for Northside Sparky Co., our sample business.
This switchboard was 40 years old. Here's what we found
60 seconds on a bathroom renovation, start to finish
3 signs your hot water system is on its way out
What a fair quote should always include
Meet the apprentice who's three months in
Why we never skip this step on a deck
Which social media is best for tradies?
Facebook is still the best place for most tradies, because that's where locals ask for recommendations in community groups. Instagram works well for builders, landscapers and anyone with strong before-and-after photos. Short videos of a finished job do well on both. Social Image Studio publishes to Facebook and Instagram from the same plan.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Social Image Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Social Image Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 a month for 300 images
Questions tradies ask about social media
Which social media is best for tradies?
Facebook is still the best place for most tradies, because that's where locals ask for recommendations in community groups. Instagram works well for builders, landscapers and anyone with strong before-and-after photos. Short videos of a finished job do well on both. Social Image Studio publishes to Facebook and Instagram from the same plan.
What should tradies post on social media?
Before-and-after photos of real jobs, quick tips homeowners can use, honest explanations of what a fair quote includes, and posts that introduce your team. Social Image Studio plans that mix for you each month.
Is it worth paying a marketing agency as a tradie?
It can be, but most charge A$1,500–A$5,000 a month, and you still have to send them photos and approve their posts. If you already take job photos, Social Image Studio turns them into posts for a fraction of that.
Do tradies need to be on Instagram?
Not always. Facebook is where most locals ask for recommendations, so start there. Add Instagram if your work looks great in photos, like builds, landscaping or renovations.
Should tradies post before and after photos?
Yes. Before-and-after photos are the most trusted content a tradie can post, because they prove the quality of your work. Get the homeowner's OK first, and leave out house numbers and anything that shows where they live.
How do tradies get jobs from Facebook?
By being the name locals already recognise when someone asks for a recommendation. Posting real jobs every week builds that recognition, and a clear call to action on each post makes it easy for people to message you.
How often should a tradie post on social media?
Three to four posts a week on one or two platforms is enough for most small tradies. Posting steadily every week matters more than posting a lot in a burst. Social Image Studio's 30-day plan spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Social Image Studio starts at A$97, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Social Image Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Social Image Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Picture the pre-Christmas rush.
Your page has posted a finished job every week since October, and when someone asks the local group for a tradie, your name is already the one people know.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Social Image Studio and offers done-for-you content services for small businesses.