Be the cleaner locals trust with their keys
- On jobs all day, no tags in the local group, one-off jobs instead of regulars.
- Here's how your job photos become a month of posts while you work.
For home, end-of-lease and commercial cleaners. Vera's Studio turns your jobs and tips into a month of posts and short videos, plans when they go out, and publishes once you approve.
Meet VeraPinLead’s AI Creator, the brains behind Vera’s StudioDemo post for a sample business
You’re not the only one asking
Real searches Australians type into Google about this. This page answers every one of them.
Sound familiar?
We're cleaning all day. Nobody has time to post.
People ask for a cleaner in the local group and nobody tags us.
Every cleaning page looks the same: a spray bottle and a sparkle.
We get one-off jobs, but we want regular clients.
I don't know how to show our work without showing people's homes.
Every week, someone in a local Facebook group asks for a cleaner. The names that get tagged are the ones people have seen posting. If that isn't you, the regular client goes to someone else, however good your work is. A marketing agency charges A$1,500–A$5,000 a month to fix that.
People hand a cleaner their keys, so they choose the one they already trust. Showing your team, your checklists and your finished work every week builds that trust. The hard part is finding time to post when you're on jobs all day.
More enquiries, less effort, starting this week
The name locals tag
Real jobs and real team posts every week make you the cleaner people recommend.
Proof without the privacy problems
Posts are built from your own job photos, with a reminder to leave out anything that shows whose home it is.
Posted while you're on jobs
Your month is planned around spring cleans, end-of-lease moves and the Christmas rush.
Five minutes from your phone
Tick the posts you like. Nothing goes out until you say so.
How Vera’s Studio works for cleaning businesses
Set up your brain once
Tell Vera's Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how cleaning businesses work
Planned around your busy seasons
Your plan knows when people book cleaners: spring cleaning from September, the pre-Christmas rush, Easter visitors, end-of-lease moves, office shutdowns over the holidays and mould checks after the wet season.
Made from your own jobs
Upload photos from the job and Vera's Studio writes the post around them. No stock photos of someone else's work.
Privacy first
A reminder on every post to leave out addresses, family photos and anything that shows whose home it is.
Home and commercial
Plan posts for homeowners, landlords and office managers from the same brain, each in the right tone.
Six posts from a demo month
Real post ideas from a plan made for Brightside Cleaning Co., our sample business.
1/5Brightside Cleaning Co. Shared with the owner's OK. Baked-on grease, gone.
When did you last clean yours? Be honest.
0:18Brightside Cleaning Co. Brush, paste and patience. Watch to the end for the full floor.
Satisfying or stressful to watch?
Brightside Cleaning Co. Caddy packed, playlist on. Lena's first regular clean starts at 7.
What's one job you'd hand over first?
Brightside Cleaning Co. Meet Lena and Tom, who look after our regular cleans.
Message us to book. Got a question for them? Pop it below.
1/5Brightside Cleaning Co. Rangehood filters, inside the oven, window tracks. Swipe room by room.
Save this before you move.
What did you forget last time?
Brightside Cleaning Co. The community hall kitchen gets a lot of use, so we cleaned it before Saturday's market.
Which local spot should we tidy next? Nominate it below.
Which social media is best for cleaning businesses?
Facebook is the best place for most cleaners, because that's where locals ask community groups for recommendations. Instagram works well for short satisfying clips and finished-job photos. LinkedIn can help commercial cleaners reach office and property managers. Vera's Studio publishes to Facebook, Instagram and LinkedIn from the same plan.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Vera’s Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 + GST |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Vera’s Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 + GST a month for 300 images
Want it done for you? PinLead can run it all for you, from A$2,499 + GST a month.
See done-for-youQuestions cleaning businesses ask about social media
Which social media is best for cleaning businesses?
Facebook is the best place for most cleaners, because that's where locals ask community groups for recommendations. Instagram works well for short satisfying clips and finished-job photos. LinkedIn can help commercial cleaners reach office and property managers. Vera's Studio publishes to Facebook, Instagram and LinkedIn from the same plan.
What should cleaning businesses post on social media?
Before-and-after photos of real jobs, short cleaning clips, checklists, what's included in each service, and posts that introduce your team. Vera's Studio plans that mix around your busy seasons.
How do I get more cleaning clients?
Be easy to find, easy to trust and easy to book. Weekly posts of real jobs and your team build trust, and a clear way to get a quote on every post makes booking easy.
Should commercial cleaners use LinkedIn?
It can help. Office, strata and property managers use LinkedIn, so posts about your checklists, reliability and team give them a reason to remember you. Vera's Studio can publish to LinkedIn from the same plan.
Should cleaners post before and after photos?
Yes, they're some of the most useful posts a cleaner can share. Ask the client first, and leave out anything that shows who they are or where they live, like house numbers, mail or family photos.
How do cleaning businesses get regular clients from social media?
By being the name locals recognise and trust. Posts that introduce your team, explain what's included and show finished jobs every week make it easier for people to book a regular clean.
How often should a cleaning business post on social media?
Three to four posts a week on one or two platforms is enough for most small cleaning businesses. Posting steadily every week matters more than posting a lot in a burst. The 30-day plan in Vera's Studio spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Vera's Studio starts at A$97 + GST, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Vera's Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Vera's Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Free tools to get you started
Each one is free and useful on its own.
30-Day Marketing Plan
Answer 5 quick questions and get a simple plan for what to say on Google and your website. About 2 minutes.
Get my 30-day plan →Your First AI Workflow Map (PDF)
A 2-page printable worksheet. Pick one job you repeat every week and map how AI could draft it while you stay in charge.
Download the map →2-Minute Growth Check
Six quick questions show which area needs attention first: being found, enquiries, trust or follow-up. Instant result.
Take the check →Picture September.
Your page has posted finished jobs and team intros every week since winter, and when someone in the local group asks for a spring clean, your name is already the one people know.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Vera's Studio and offers done-for-you content services for small businesses.