Useful posts for your clinic, every week, without the guesswork
- No time between patients, unsure what the advertising rules allow, no testimonials to lean on.
- Here's how one 30-minute session plans a month of careful, helpful posts.
For physios, chiros, osteos, podiatrists and massage therapists. Vera's Studio plans a month of helpful, general posts about your clinic, your team and how you work, and publishes once you approve.
Meet VeraPinLead’s AI Creator, the brains behind Vera’s StudioDemo post for a sample business
You’re not the only one asking
Real searches Australians type into Google about this. This page answers every one of them.
Sound familiar?
Between patients and notes, there's no time left to post.
I'm never sure what I'm allowed to say under the advertising rules.
We can't use testimonials, so what do we post instead?
Our page only gets updated when someone remembers.
Locals don't know we treat more than sore backs.
When a local needs a physio, chiro or podiatrist, they often look at a clinic's page before they book. If yours hasn't posted in months, they move on to the clinic that looks active. A social media manager costs A$1,500–A$5,000 a month, and still needs you to check every post against the rules.
Your clinic answers useful questions every day: what to expect at a first visit, how to set up a desk, what a podiatrist actually does. Those answers make good, careful posts. The hard part is turning them into posts every week while keeping within the rules.
More enquiries, less effort, starting this week
A clinic locals recognise
Weekly, useful posts show your team and how you work, so people know you before they call.
Careful by default
Posts are kept within AHPRA advertising guidance and stay general. You approve every one.
Your month, planned today
Health fund reset dates, winter sport and your closure dates are already in your plan.
About 30 minutes a month
Tick posts between patients. Nothing goes out until you approve it.
How Vera’s Studio works for allied health clinics
Set up your brain once
Tell Vera's Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how allied health clinics work
Planned around your clinic year
Your plan knows the dates that matter to your patients: many health funds reset extras limits on 1 January (some on 1 July or the policy anniversary), winter sport season, fun runs, back to school and your Christmas closure dates.
Kept within AHPRA advertising guidance
Posts are kept within AHPRA advertising guidance: no testimonials, no before-and-after photos, no promised outcomes and no words like "best" or "guaranteed".
General information, not advice
Posts explain things in general terms and suggest people book an assessment, so you're not treating strangers online.
A never-say list you control
Set the words and claims it must never use, and it keeps them out of every post. One person approves each post before it goes out.
Six posts from a demo month
Real post ideas from a plan made for Riverside Physio, our sample business.
1/5Riverside Physio A general look at how each profession works.
Not sure who to see? Ask our front desk.
Which one did you think you needed?
0:18Riverside Physio A general mobility check, not a diagnosis.
If something's bothering you, book an assessment.
Could you reach on both sides?
1/5Riverside Physio Screen at eye height, feet flat, elbows near 90 degrees.
General tips only. Save this and check your set-up today.
How's yours looking?
Riverside Physio Meet Hannah, our podiatrist. Bring your old runners to your appointment, she'll want to see them.
What's the oldest pair you still wear?
1/5Riverside Physio What to bring, how long it takes and what we'll ask. Swipe through.
Book online or call the clinic.
What would you like to know before you come in?
Riverside Physio We'll be on the water table near the finish. Come say hi.
Who's running? Tell us your distance below.
Which social media is best for allied health clinics?
Facebook reaches the most local patients and their families, and it's where people ask for recommendations. Instagram suits short educational videos and introducing your team. LinkedIn helps with referral partners like GPs and employers. Start with one or two and post every week. Vera's Studio publishes to Facebook, Instagram and LinkedIn from one plan.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Vera’s Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 + GST |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Vera’s Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 + GST a month for 300 images
Want it done for you? PinLead can run it all for you, from A$2,499 + GST a month.
See done-for-youQuestions allied health clinics ask about social media
Which social media is best for allied health clinics?
Facebook reaches the most local patients and their families, and it's where people ask for recommendations. Instagram suits short educational videos and introducing your team. LinkedIn helps with referral partners like GPs and employers. Start with one or two and post every week. Vera's Studio publishes to Facebook, Instagram and LinkedIn from one plan.
What should physiotherapists post on social media?
General education, what to expect at a first appointment, your team and qualifications, clinic news and how to book. Keep it accurate and general, and leave out testimonials and anything that promises a result. Vera's Studio plans that mix each month.
What are AHPRA's social media rules for advertising?
In short, advertising for a regulated health service must not be false or misleading, must not use testimonials about clinical care, must not create unreasonable expectations of benefit and must not encourage unnecessary use of health services. Read AHPRA's advertising guidelines for the full rules. This is general information, not legal advice.
Can massage therapists use the same posts?
Yes. Massage therapists aren't AHPRA-registered, but consumer law still applies, so Vera's Studio uses the same careful approach: general information, no promised outcomes and no misleading claims.
Can physios and chiros use testimonials on social media?
No. AHPRA's advertising guidelines say a social media page that promotes a regulated health service must not use testimonials about clinical care. Comments about things like customer service or communication style are treated differently. Massage therapists aren't AHPRA-registered, but consumer law still applies, so the same careful approach makes sense. This is general information, not legal advice.
What can allied health clinics post on social media?
General, accurate education, what to expect at a first visit, your team and qualifications, opening hours, how to book and how health fund rebates work at your clinic. Leave out testimonials, before-and-after photos and anything that promises a result.
How often should an allied health clinic post on social media?
Three to four posts a week on one or two platforms is enough for most small allied health clinics. Posting steadily every week matters more than posting a lot in a burst. The 30-day plan in Vera's Studio spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Vera's Studio starts at A$97 + GST, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Vera's Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Vera's Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Free tools to get you started
Each one is free and useful on its own.
30-Day Marketing Plan
Answer 5 quick questions and get a simple plan for what to say on Google and your website. About 2 minutes.
Get my 30-day plan →Your First AI Workflow Map (PDF)
A 2-page printable worksheet. Pick one job you repeat every week and map how AI could draft it while you stay in charge.
Download the map →AI for Absolute Beginners
A plain-English, step-by-step starter path with prompts written for small business owners. It asks for your name and email to keep your place.
Start the course →Picture December.
Your page has posted useful, careful updates every week, your Christmas hours went out on time, and when a local needs a clinic in the new year, yours is the name they've already seen.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Vera's Studio and offers done-for-you content services for small businesses.