Keep your classes full all year, not just in January
- Packed in January, quiet by March, no time to film between sessions.
- Here's how a month of class posts and short videos gets made while you train.
For gyms, personal trainers and pilates and yoga studios. Vera's Studio plans a month of class updates, tips, member posts and short videos, writes them in your voice, and publishes once you approve.
Meet VeraPinLead’s AI Creator, the brains behind Vera’s StudioDemo post for a sample business
You’re not the only one asking
Real searches Australians type into Google about this. This page answers every one of them.
Sound familiar?
January is packed. By March half of them have stopped coming.
I'm training clients from 5am. When am I meant to make content?
Every gym page looks the same: a quote and a photo of a dumbbell.
I don't want to post shirtless selfies to get attention.
We put a new class on and nobody knew about it.
People who are thinking about joining a gym or booking a trainer watch for a while before they sign up. If your page goes quiet, they join the place that kept showing up in their feed. A social media manager costs A$1,500–A$5,000 a month to keep that going.
People don't join a gym or book a trainer because of one ad. They join the place they've watched for a while and feel they'd fit in. Showing your classes, coaches and community every week does that. Finding the time to post it is the hard part.
More enquiries, less effort, starting this week
Members who already feel at home
Class clips and coach posts show people what it's like inside before they walk in.
Your coaches, your community
Built from your own timetable, photos and clips. No stock models and no promised results.
Planned around the fitness year
New Year, spring, the winter slump and school holidays are already in your plan.
Approve between sessions
Tick posts on your phone. Nothing goes out until you say so.
How Vera’s Studio works for gyms and personal trainers
Set up your brain once
Tell Vera's Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how gyms and personal trainers work
Planned around the fitness year
Your plan knows when people think about training: New Year, the end of the summer holidays, the start of spring, the winter slump, school holiday timetables and the Christmas break. It keeps members coming back in the quiet months too.
Your classes, your coaches
Posts are built from your timetable, your coaches and your own photos and clips. No stock models.
No body-shaming, no promised results
Posts focus on training, routine and community. They don't promise weight loss or show before-and-after bodies.
Member consent built in
A consent reminder sits on every post that shows a member, so you only post people who've said yes.
Six posts from a demo month
Real post ideas from a plan made for Ironbark Fitness, our sample business.
0:22Ironbark Fitness Maree hasn't missed a Tuesday 6am since she joined, so the bench is hers now.
Who's the regular who keeps your class going? Tag them.
0:18Ironbark Fitness New 6am class from Monday. 45 minutes, all levels, small group.
Are you a 6am or a 6pm person?
Ironbark Fitness The secret is a flat white and a playlist we won't share.
What gets you out of bed for training?
1/5Ironbark Fitness One move, three levels. Swipe for the one that suits you today.
Save this for your next session.
Which level are you on?
Ironbark Fitness Ken's been at our 9:30am class for years, and he's not slowing down.
Who's the legend at your gym?
Ironbark Fitness Water, a towel and comfy shoes. We've set up the rest.
Save this before your first class.
Got a question? Ask away.
Which social media is best for gyms and personal trainers?
Instagram is the main platform for most gyms and trainers, because short videos of training and classes reach new local people. Facebook is useful for timetables, events and reaching an older crowd. Many studios post to both from one plan. Vera's Studio publishes to Instagram and Facebook together.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Vera’s Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 + GST |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Vera’s Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 + GST a month for 300 images
Want it done for you? PinLead can run it all for you, from A$2,499 + GST a month.
See done-for-youQuestions gyms and personal trainers ask about social media
Which social media is best for gyms and personal trainers?
Instagram is the main platform for most gyms and trainers, because short videos of training and classes reach new local people. Facebook is useful for timetables, events and reaching an older crowd. Many studios post to both from one plan. Vera's Studio publishes to Instagram and Facebook together.
What should gyms post on social media?
Class clips, coach introductions, what a first visit looks like, timetable changes, simple exercise tips and community events. Keep it real and avoid promising results. Vera's Studio plans that mix around the fitness year.
How do I get more clients as a personal trainer?
Be visible to the same local people every week, show what a session with you is like, and make it easy to book. Short videos of real sessions and clear calls to action do more than motivational quotes.
What should a pilates or yoga studio post?
What a first class involves, the different class types and who they suit, your instructors, timetable updates and short clips of real classes. People new to pilates or yoga mostly want to know they'll fit in.
What should a personal trainer post on Instagram?
Short clips of exercises with simple cues, answers to the questions clients ask you, what a session with you is like, and posts about you as a coach. Keep tips general and avoid promising results.
How do gyms get more members from social media?
By showing people what it's like inside before they walk in. Class clips, coach introductions and clear posts about what a first visit involves make it easier to say yes, and a clear call to action makes it easy to book.
How often should a gym or personal trainer post on social media?
Three to four posts a week on one or two platforms is enough for most small gyms and personal trainers. Posting steadily every week matters more than posting a lot in a burst. The 30-day plan in Vera's Studio spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Vera's Studio starts at A$97 + GST, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Vera's Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Vera's Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Free tools to get you started
Each one is free and useful on its own.
30-Day Marketing Plan
Answer 5 quick questions and get a simple plan for what to say on Google and your website. About 2 minutes.
Get my 30-day plan →Your First AI Workflow Map (PDF)
A 2-page printable worksheet. Pick one job you repeat every week and map how AI could draft it while you stay in charge.
Download the map →2-Minute Growth Check
Six quick questions show which area needs attention first: being found, enquiries, trust or follow-up. Instant result.
Take the check →Picture March.
The New Year crowd is settling in, your page is still posting classes, coaches and member shout-outs you approved weeks ago, and the people who were watching in January are booking their first session.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Vera's Studio and offers done-for-you content services for small businesses.