Fill your chairs with posts you didn't have to write
- Booked out one week, empty the next, captions taking longer than the colour.
- Here's how your best work becomes a month of posts and Reels.
Social Image Studio plans your month, turns your best work into posts and Reels, writes the captions in your salon's voice, and publishes once you approve. You stay behind the chair.
Demo post for a sample business
You’re not the only one asking
These are real Google searches from salons across Australia. This page answers every one of them.
Sound familiar?
We're fully booked one week and empty the next.
I take amazing photos of my work and never post them.
Writing captions takes me longer than the colour did.
Our Instagram looks great, but it doesn't bring in bookings.
Our social media person left and now nobody posts.
Every empty chair is income you never get back. The salon across the road isn't better than you. They're just posting more often, so they're the one locals think of when it's time to book. A social media manager costs A$1,500–A$5,000 a month.
Your chair already produces great content every day. Fresh colours, cuts, brows and transformations happen in front of you all week. The hard part is turning them into a steady run of posts with captions that bring in bookings.
More enquiries, less effort, starting this week
Bookings, not just likes
Every post ends with a clear way to book, so your feed works on the quiet weeks.
Your real work, your voice
Built from your own before-and-afters, with captions in your salon's voice. No stock models.
Your month planned before it starts
Formal season, Christmas, Mother's Day and the quiet weeks are already in your plan.
Stay behind the chair
Approve posts between clients. Nothing goes out without your OK.
How Social Image Studio works for salons
Set up your brain once
Tell Social Image Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how salons work
Planned around your busy times
Your plan pushes bookings before the rushes: formal season, Christmas, Mother's Day, weddings and back-to-school. It fills the quiet weeks with offers and rebooking reminders.
Made from your real work
Upload your before-and-after photos and Social Image Studio builds the posts and Reels around them. No stock models.
Client consent built in
A consent reminder sits on every post that shows a client, so you only post people who've said yes.
Bookings, not just likes
Every post ends with a clear way to book, so your feed brings appointments and not just compliments.
Six posts from a demo month
Real post ideas from a plan made for Studio Twelve Hair, our sample business.
Brassy to bright: a toning transformation in 20 seconds
How to make your colour last 8 weeks, not 4
Two chairs free this Thursday. Book in the link
What a balayage appointment actually involves
Meet our newest stylist and her favourite cut
Questions to ask before your first keratin treatment
Which social media is best for hair salons?
Instagram is the best platform for most salons, because it's built for showing visual work, and Reels reach new local clients. Facebook is still useful for promotions and for reaching older clients. Many salons post to both from one plan. Social Image Studio publishes to Instagram and Facebook together.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Social Image Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Social Image Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 a month for 300 images
Questions salons ask about social media
Which social media is best for hair salons?
Instagram is the best platform for most salons, because it's built for showing visual work, and Reels reach new local clients. Facebook is still useful for promotions and for reaching older clients. Many salons post to both from one plan. Social Image Studio publishes to Instagram and Facebook together.
What should hair salons post on social media?
Before-and-afters, short Reels of a transformation, care tips that make colour last, last-minute openings, and posts that introduce your team. Social Image Studio plans that mix around your busy and quiet times.
How can I get more clients for my salon?
Make it easy to find you, easy to trust you and easy to book. Regular posts of your real work do the first two, and a booking link on every post does the third.
What should I write in my salon's Instagram captions?
Say what was done, who it suits and how to book. Keep it short and in your own voice. Social Image Studio writes three caption options for every post, so you just pick one.
Can I post client photos without permission?
Get permission first. A client's photo is their personal image, and asking before you post is both good practice and good manners. Many salons add a consent line to their booking form or ask at the end of the appointment.
Should salons post Reels or photos?
Both. Reels reach new people who don't follow you yet, and photo posts and carousels show your work in detail to people deciding whether to book. A good month mixes the two.
How often should a hair salon post on social media?
Three to four posts a week on one or two platforms is enough for most small salons. Posting steadily every week matters more than posting a lot in a burst. Social Image Studio's 30-day plan spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Social Image Studio starts at A$97, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Social Image Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Social Image Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Picture the week before formals.
Your feed has been showing real transformations for a month, the Reels are going out on schedule, and every post is pointing people to your booking link.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Social Image Studio and offers done-for-you content services for small businesses.