Be the agent your suburb sees every week
- A feed full of listings, no time for market updates, no love for being on camera.
- Here's how a month of suburb posts gets made while you're out at opens.
Listings alone don't win appraisals. Social Image Studio plans a month of suburb updates, market explainers, sold stories and agent posts, writes them in your voice, and publishes once you approve.
Demo post for a sample business
You’re not the only one asking
These are real Google searches from real estate agents across Australia. This page answers every one of them.
Sound familiar?
My feed is just listings, and nobody engages with them.
I know I should post market updates, but I never get to it.
The office marketing is all about the brand, not me.
I'm out at opens all weekend. Content is the last thing on my mind.
Video makes sense, but I hate being on camera.
Homeowners decide who to call long before they're ready to sell. If your feed is only listings, they scroll past, and when they finally need an appraisal they call the agent who's been teaching them about their suburb for months. Outsourcing that content costs A$1,500–A$5,000 a month.
Sellers choose the agent they already feel they know. That trust comes from showing up in their feed every week with something useful about their suburb, long before they're ready to list. Social Image Studio keeps that going while you're out selling.
More enquiries, less effort, starting this week
Appraisal requests from your patch
Weekly suburb updates and sold stories make you the agent homeowners think of first.
Your voice, not the office's
Posts come from your brain: your story, your suburbs, the way you talk.
Running while you're at opens
Your month is planned around the property year: spring selling, settlements and auction weekends.
No camera needed
Short videos made from listing photos and suburb footage. Approve on your phone.
How Social Image Studio works for real estate agents
Set up your brain once
Tell Social Image Studio who you help, what you offer, how you talk and what you'll never say. Paste your website and it fills in most of it for you.
Get your 30-day plan
A month of posts mapped to your calendar, each with a hook, a format and the reason it's there. Swap anything you don't like.
Approve and it posts
Finished carousels, image posts and short videos, ready to tick. Approved posts publish straight to your accounts. No downloading.
Built for how real estate agents work
Planned around the property year
Your plan follows the market: the spring selling season, end-of-year settlements, the January lull, interest rate announcements and auction weekends.
Your voice, not the office's
Your brain holds your story, your suburbs and how you talk, so posts sound like you, even when they're on the agency's page.
Accurate by default
Posts stick to facts you provide, like sold prices and days on market, and never invent results or make promises about price.
Video without the camera fear
Social Image Studio makes short videos from listing photos and suburb footage, so you can post video without filming yourself every week.
Six posts from a demo month
Real post ideas from a plan made for Jess Marlow, Agent, our sample business.
What sold in your suburb this month, and for how much
3 things buyers noticed at Saturday's open
Thinking of selling in spring? Start these jobs now
Auction or private sale: which suits your home?
Why I still doorknock after 10 years
A 30-second walk down the best street in the suburb
Which social media is best for real estate agents?
Facebook reaches the most local homeowners and is where most appraisal enquiries come from. Instagram suits property photos and agent personality, and LinkedIn helps with investors and referral partners. Most agents do best posting to Facebook and Instagram every week. Social Image Studio publishes to Facebook, Instagram and LinkedIn from one plan.
What it costs compared with the alternatives
| Freelancer or agency | Doing it yourself | Social Image Studio | |
|---|---|---|---|
| Cost | A$1,500–A$5,000 a month for management, or A$22–A$110 an hour | No fee, but it costs your evenings | From A$97 |
| Sounds like you | After briefs and rounds of revisions | Yes, when you find the time | From week one, built from your brain |
| Short videos | Usually charged extra | Only if you can film and edit | Included |
| Your time each month | Briefing, reviewing, chasing | Several hours a week | About 30 minutes to plan and approve |
Freelancer and retainer figures: Solohourly, Social Media Manager Rates in Australia (2026).
A month of posts for less than one hour of an agency’s time
Agencies charge A$1,500–A$5,000 a month to do this for you. Social Image Studio does the planning, writing and design, and you keep control of every post.
Try it before you pay. Your first 3 images are free and you don’t need a card. If it doesn’t sound like your business, you’ve lost nothing.
Agency retainer: A$1,500–A$5,000 a month
- Your business brain, set up once
- A new 30-day plan every month
- Carousels, image posts and short videos
- Three caption options for every post
- Direct posting to Facebook, Instagram and LinkedIn
- Pro: A$149 a month for 300 images
Questions real estate agents ask about social media
Which social media is best for real estate agents?
Facebook reaches the most local homeowners and is where most appraisal enquiries come from. Instagram suits property photos and agent personality, and LinkedIn helps with investors and referral partners. Most agents do best posting to Facebook and Instagram every week. Social Image Studio publishes to Facebook, Instagram and LinkedIn from one plan.
What should real estate agents post on Facebook?
Suburb market updates, sold results with the facts you're allowed to share, tips for sellers and buyers, behind-the-scenes from opens, and posts about you as a person. Listings work best mixed in with all of that, not on their own.
How do new real estate agents get listings?
By becoming known in one patch before the listings arrive. Doorknocking and letterbox drops start it, and weekly social posts about that suburb keep your name in front of the same homeowners.
What are good Instagram Reel ideas for real estate agents?
A 30-second walk down the best street, three things buyers noticed at the weekend's open, a quick "auction or private sale?" explainer, and a before-and-after of a styled home.
What should real estate agents post besides listings?
Suburb market updates, sold stories, tips for sellers and buyers, behind-the-scenes from opens, and posts about you as a person. That mix builds the trust that turns into appraisal requests.
How do agents get appraisals from social media?
By staying visible to homeowners long before they decide to sell. Weekly suburb updates and sold results make you the agent they think of first, and a clear "free appraisal" call to action makes it easy to reach out.
How often should a real estate agent post on social media?
Three to four posts a week on one or two platforms is enough for most small real estate agents. Posting steadily every week matters more than posting a lot in a burst. Social Image Studio's 30-day plan spaces your posts out for you, so the month is covered before it starts.
How much does social media management cost in Australia?
Freelance social media managers in Australia typically charge A$22–A$110 an hour, and monthly management retainers usually run A$1,500–A$5,000 a month. Social Image Studio starts at A$97, your first 3 images are free, and you approve every post yourself.
Can I use AI to write my business's social media posts?
Yes, as long as the AI knows your business and you check each post before it goes out. Social Image Studio starts from a brain you fill in once with your services, clients and tone of voice, so posts sound like you rather than a generic template. Nothing publishes until you approve it.
Do I need to be good with technology?
No. If you can fill in a form and tick a box, you can run Social Image Studio. Most people set up their brain in one sitting and have their first month planned the same day.
Picture spring.
You've posted a suburb update every week since winter, and the homeowner thinking about selling already feels like they know you.
Make my first 3 images freeNo card needed. You approve every post.
PinLead Studio is an Australian AI marketing agency. It builds Social Image Studio and offers done-for-you content services for small businesses.