As we all know, artificial intelligence (AI) is revolutionizing everything these days. Industries across the board, from health care to transportation to finance, are learning the strengths and capabilities of AI, and marketing is no exception.
The realm of content marketing, in particular, has seen immense benefits from the implementation of AI technology. AI can help tinker, streamline, and ultimately perfect a dedicated content marketing workflow. This serves as a significant boon for content producers and consumers alike. Here’s how you can create an AI-Driven workflow for your content marketing efforts.
Step 1: Content Creation
The first step in any content marketing workflow is, fittingly, content creation. This is where the magic happens, where blog posts are written, infographics are designed, and social media posts are crafted. But what if I told you AI could assist in this?
There are numerous AI-based tools such as Wordsmith, Articoolo, and Quill that can help in content creation. These tools can assist in creating blog posts or reports based on your data inputs. They can create articles or reports in mere seconds, saving hours of gruelling labour.
Step 2: Content Curation
Content curation refers to finding and sharing high-quality content that your followers will appreciate. Tools like Scoop.it and Curata can help streamline this process. They use AI to learn your content preferences over time and suggest relevant content accordingly, creating a personalised content curation experience.
Step 3: Social Media Scheduling
Next in your AI-assisted marketing workflow comes social media scheduling. Optimal social media posting requires a lot of work and a proper schedule. AI comes to the rescue here with applications like Buffer and Hootsuite. They not only help in scheduling your posts for you but also suggest the best times to post based on previous user engagement data.
Step 4: Content Optimisation
AI can further optimise your content after it’s been written and curated. Tools like MarketMuse and SEMRush can analyze your content and give you suggestions based on what’s been successful in the past. They can point out where you could use more keywords, or where you might have been keyword-stuffing, both of which could get you dinged by search engine algorithms.
Step 5: Analytics and Refinements
Analytics are an essential part of any marketing effort. There’s no sense in doing all of this work if you’re not going to track its effectiveness. AI tools like Albert or Datorama can provide comprehensive insights and data analytics on your content marketing efforts. You can see what’s working, what isn’t, and where you can improve on your strategies.
Creating an AI-Driven content marketing workflow can seem like a daunting task, but the results are well worth the effort. It not only streamlines and automates various aspects of the content marketing workflow but also helps in providing personalised experiences, accurate data analytics, and effective strategies that can significantly improve your content marketing efforts. As we move into an increasingly digital age, embracing AI as a marketer can only serve to propel you into the future.