In this blog post, we’ll be taking a deep dive into the world of private large language models, with a particular focus on custom AI models and a popular juggernaut in the industry, ChatGPT. This comparison aims to guide businesses on deciding the better choice that aligns with their organization’s needs.
As marketers, we continue to stake our bets on ‘artificial intelligence’ (AI), a phrase we often encounter and incorporate into our strategies. However, AI is no longer a monolith. It has now split into many sub-types, each with distinctive attributes and use-cases. Among these are the large language models such as Custom AI models and ChatGPT.
Let’s dig deeper.
Custom AI Models are unique AI systems built to cater to the specific needs of businesses. They’re tailored to a firm’s unique selling proposition (USP), service or product offerings, and customer base. A custom AI system is capable of understanding the jargon and nuances unique to a particular business. Moreover, customer AI models allow organizations to retain full intellectual property rights, granting them total control over the AI system.
In contrast, ChatGPT is a generalized AI model developed by OpenAI. It’s been taught on a diverse range of internet text and can generate human-like text based on the prompts it’s given. It’s a more ‘one size fits all’ solution, yet surprisingly flexible. ChatGPT doesn’t require the level of customization that a custom AI model does, making it relatively easier and more cost-effective to deploy.
Given these profiles, how does a business decide which system to adopt?
Choosing between Custom AI Models and ChatGPT comes down to the specific needs and resources of the business. If an organization requires AI that ‘understands’ their specialized language or lingo and is comfortable investing resources in the development, a custom AI model may be the optimal choice.
On the other hand, if a business needs a flexible, cost-effective, and immediate solution without specialized learning needs, going with ChatGPT might be the preferred choice. It’s also worth noting that organizations with concerns over IP rights may favor custom models.
However, it’s crucial not to deal in absolutes. There may well be a time and place for both models in your business.
Summing up, custom AI models and ChatGPT each have their unique applications, strengths, and weaknesses. It’s up to businesses to gauge and decide which one fits their requirements. As we continue to see advancements in AI, it provides an exciting glimpse of the endless possibilities these technologies could bring to the table for marketers.
Stay updated with these AI technologies to push your firm’s innovation boundaries. Next time, we’ll be discussing the potential pitfalls to look out for when implementing AI in your marketing strategies. Stay tuned!