It’s no secret that video content is a captivating way to present a brand’s message and engage with the audience. Of the various platforms available for video, LinkedIn has proven itself to be an important piece on the marketing chessboard. This article will delve into the art of mastering LinkedIn video to attract the right audience.
Starting with a bit of context, LinkedIn isn’t just an extensive network of professionals. It’s a thriving platform marked by high levels of engagement. According to LinkedIn, users are 20 times more likely to share video content compared to other types. Therefore, providing effective and engaging video content can be your golden ticket to more visibility.
To master LinkedIn video, understanding your target audience is key. For instance, LinkedIn users are typically professionals and business-oriented. They seek knowledge that can help them in their careers or inspire them in their industries. Compared to a general audience, they don’t tend to consume content purely for entertainment, but rather for learning and networking. Therefore, it’s crucial to tailor your content according to these preferences.
Next, we turn to video production. Quality surely matters, but with LinkedIn, content itself matters far more. When creating your video, focus on authentic messaging and substance that resonates with your audience. Share your company’s story, offer expert insights, or provide valuable advice.
Remember, LinkedIn’s algorithm prioritizes native video content. What does this mean? Upload your videos directly to LinkedIn instead of linking them from other platforms such as YouTube. This practice boosts the video’s visibility and increases the likelihood of engagement with your target audience.
Properly optimising your LinkedIn videos is another crucial point you should not overlook. Make sure to include relevant hashtags, tag people, and add location if appropriate. Adding captions to your videos also widens their reach, as many viewers prefer watching videos with the sound off.
Lastly, frequently monitor and analyze your video performance. Keep a keen eye on analytics such as view count, likes, shares, and comments to understand what works or does not. Such insights can be used to fine-tune your future content.
In a nutshell, videos on LinkedIn are an invaluable asset for marketers aiming to impress a professional audience. With strategic planning, capturing the right audience’s attention becomes less of an uphill task. Mastering LinkedIn video involves understanding your audience, producing quality content, optimising for discovery, and consistently evaluating your performance.
By integrating these strategies, you’ll not only attract the right audience, but also establish a powerful brand presence on LinkedIn. As it’s often said, “Content is King,” but when it comes to LinkedIn, it’s fair to say, “Video content rules the kingdom.”